Creating great content is only half the battle. If nobody sees it, it doesn't matter. This chapter reveals the distribution playbook that top B2B marketers use to get 10x more eyeballs on everything they publish — without paid ads. From LinkedIn strategies to email sequences to community seeding, you'll learn exactly where and when to share.
The 1-7-30 distribution framework for every piece of content
LinkedIn posting strategies that actually drive B2B engagement
How to build a 'distribution list' of 50+ channels
The email newsletter format that gets 40%+ open rates
Community seeding: how to share without being spammy
Here's the uncomfortable truth: the best content in the world is worthless if nobody reads it. Most B2B marketers spend 80% of their time creating and 20% distributing. Flip that ratio. For every hour you spend writing, spend three hours making sure the right people see it. This chapter shows you how.
“Stop creating more. Start distributing better. The ROI of promotion always exceeds the ROI of production.”
— Page 38
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